Metre works exclusively with healthcare organizations. From health plans and Medicaid MCOs to TPAs, PBMs, and healthcare technology companies, we bring healthcare knowledge and proposal expertise that helps you win your most critical RFPs.
TRUSTED BY
We Know Your Business
Proposal expertise is more valuable when it comes with healthcare expertise.
Metre understands the nuances of winning in competitive healthcare procurements—the buyers, business models, regulations, competitors, and procurement processes. Our proposal professionals bring experience across the healthcare ecosystem, allowing us to assemble teams with backgrounds relevant to the opportunity you are pursuing.
OUR PROCESS
The Metre Way
Want to produce high-quality, strategic proposals with less disruption and stress? Let us do it.
We provide full-service proposal execution, taking leadership of your response through a proven, four-phase approach:
Phase 1: Pre-RFP Strategy and Readiness
Before the RFP drops, we help you define your customer-specific competitive advantage. We conduct an in-depth opportunity assessment, a solution gap analysis, and a competitive review. The discovery process results in a top-down approved plan to win—a strategic blueprint that aligns your team around winning differentiators and value themes.
Phase 2: Proposal Development and Management
Once the RFP drops, we turn your knowledge into compliant, high-scoring content. Our project managers handle daily project activities, compliance tracking, and timelines while our healthcare-focused writers gather insights and information from your SMEs. Then we use our proprietary MA.G.I.C. Framework to build a compelling, customer-focused narrative.
Phase 3: Quality Control and Submission
Throughout the writing, editing, and review process, we focus attention on the overall impact of your content. At red team or second draft review, we invite seasoned, objective evaluators to grade your draft against the official scoring criteria and proposal industry standards. We synthesize and deliver the mock scoring results with high-level and question-level recommendations for improvement, allowing the team to focus energy on improving the key areas of the proposal that will have the most impact on the outcome. Once content is final and approved, we prepare the proposal documents for packaging and delivery by conducting a copy edit, page layout and design, and final document rendering.
Phase 4: Finalist Preparation
When you’re selected as a finalist and invited to present, we translate your written proposal into a high-impact presentation. We create storyboards for slide content, develop a “run of show” flow, and coach presenters on delivery best practices using proven 1:1 orals coaching methods and team rehearsals.
Health Plans & Payers
Medicaid MCOs · Blue Cross Blue Shield Plans · National Health Plans · Regional Health Plans
Compete with a team that understands the pressures health plans face—from complex government procurements and commercial growth to incumbent defense.
We translate your strategy, capabilities, network, clinical programs, operations, and member experience into a clear case for why your organization is the right choice.
We help connect your capabilities to the outcomes customers care about while demonstrating how your solutions fit into the broader healthcare and benefits ecosystem.
Whether you sell to health plans, employers, government agencies, providers, or other healthcare organizations, Metre helps turn technical and operational capabilities into clear customer value, meaningful differentiation, and a stronger reason to choose you.
We Know Your Market
Metre knows what different healthcare buyers care about, how they evaluate proposals, and what your story needs to prove to earn the business.
Government & Public Sector
Medicaid · Medicare · Duals · State & Local Government · Public Sector
We navigate complex requirements, strict compliance, and detailed evaluation criteria with a proposal that makes it easy for evaluators to see not only what you offer, but why they can trust you to deliver.
We move beyond products and capabilities to connect your solution directly to customer priorities, differentiating your offer through clear, measurable value.
Healthcare B2B
Health Plan Partnerships · Technology · Clinical Services · Administrative Services · Healthcare Consulting
We know how healthcare organizations buy—and what makes one solution stand out from another. We use that perspective to sharpen your value, surface meaningful differentiation, and build a case buyers can confidently choose.
Trusted to Win
Healthcare specialization. Proposal expertise. Results that prove the combination works.
We’ve worked through thousands of RFP questions, supported hundreds of complex healthcare procurements, collaborated with healthcare SMEs and executives, and helped turn complicated solutions into clear, compelling proposals that win.
$20B+
Revenue won
for clients
100+
Healthcare organizations supported
10+
Blue Cross Blue Shield Plans supported
96%
Of our proposals advance
to the next stage
95%
Win rate on state healthcare opportunities
90%
Of clients choose to work with Metre again
When it’s a must-win for you, it’s a must-win for us too.™
You did a great job of pulling our story from us and asking us to dive deeper into things to really figure out what’s special about us, not just what we think is special. You helped us focus on what the customer wants, not what we want to sell. Having the experts to put it all in one voice, read well, and compelling—we’ve never been able to do that before.
Andrew Garland
Vice President of Client Relations and External Affairs, Blue Cross and Blue Shield of Vermont
Turn Your Next RFP Into A Win
Whether you need end-to-end proposal support, extra hands for a busy season, or expert leadership to build a stronger process, Metre can help. Let's talk about where your RFP program stands today — and how we can help you compete and win.
