---
title: Proposal and Sales Team Training | Metre
description: Prepare your team to win. We teach sales and proposal teams how to create compelling, compliant responses to healthcare RFPs.
image: https://metreworks.com/hubfs/Website/Metre_FeatureImage.webp
---

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    - [Proposal Development & Management](https://metreworks.com/proposal-development)
    - [Proposal Staff Augmentation](https://metreworks.com/staff-augmentation)
    - [Fractional Proposal Experts](https://metreworks.com/fractional-proposal-leadership)
    - [Proposal Process Improvement](https://metreworks.com/proposal-process-design)
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- [Services](https://metreworks.com/services) 
    - [Proposal Development & Management](https://metreworks.com/proposal-development)
    - [Proposal Staff Augmentation](https://metreworks.com/staff-augmentation)
    - [Fractional Proposal Experts](https://metreworks.com/fractional-proposal-leadership)
    - [Proposal Process Improvement](https://metreworks.com/proposal-process-design)
    - [Proposal & Sales Team Training](https://metreworks.com/proposal-and-sales-team-training)
- [Clients](https://metreworks.com/clients)
- [About](https://metreworks.com/about-metre) 
    - [About Metre](https://metreworks.com/about-metre)
    - [Join Our Team](https://metreworks.com/join-our-team)
    - [Contact Us](https://metreworks.com/contact)

# Proposal and Sales  Team Development

## Training Your Team to Win

Through the hundreds of wins secured for our clients, Metre knows what it takes for proposal organizations to compete at a higher level. Metre is passionate about cultivating strategic proposal leaders, crafting stronger sales messaging, designing more effective SME participation, and giving your team the edge it needs to consistently deliver winning proposals.

If it’s time to deepen your team’s expertise, sharpen your win strategy, or improve how cross-functional teams work together, call us. Metre delivers practical training based on real experiences with healthcare sales and proposal organizations of all sizes.

Our APMP-certified proposal experts teach a proven process and strategies that we've refined over hundreds of competitive healthcare RFPs. Every session is tailored to your specific goals, your team, and the unique opportunities you pursue.

[Let's Talk](https://metreworks.com/schedule-a-call?hsLang=en)

![Woman running a training session with a screen of stats behind her](https://metreworks.com/hs-fs/hubfs/Website/MW_TrainingHero_v1_08-18-26.webp?width=1153&height=1332&name=MW_TrainingHero_v1_08-18-26.webp)

TRUSTED BY

![Medicaid MCOs](https://metreworks.com/hubfs/Website/IndustryLogos/MW_Medicaid.svg) ![BCBS](https://metreworks.com/hubfs/Website/IndustryLogos/MW_BCBS.svg) ![NationalHealthPlans](https://metreworks.com/hubfs/Website/IndustryLogos/MW_NationalHealthPlans.svg) ![RegionalHealthPlans](https://metreworks.com/hubfs/Website/IndustryLogos/MW_RegionalHealthPlans.svg) ![DentalVision](https://metreworks.com/hubfs/Website/IndustryLogos/MW_DentalVision.svg) ![TPAs](https://metreworks.com/hubfs/Website/IndustryLogos/MW_TPA.svg) ![ProviderOrgs](https://metreworks.com/hubfs/Website/IndustryLogos/MW_ProviderOrgs.svg) ![PBMs](https://metreworks.com/hubfs/Website/IndustryLogos/MW_PBM.svg) ![HealthcareTech](https://metreworks.com/hubfs/Website/IndustryLogos/MW_HealthcareTech.svg) ![HealthcareServices](https://metreworks.com/hubfs/Website/IndustryLogos/MW_HealthcareServices.svg) ![IDNs](https://metreworks.com/hubfs/Website/IndustryLogos/MW_IDN.svg)

OUR PROCESS

## The Metre Way

Want to produce high-quality, strategic proposals with less disruption and stress? **Let us do it.**

We provide full-service proposal execution, taking leadership of your response through a proven, four-phase approach:

![MetreIcon](https://metreworks.com/hs-fs/hubfs/Website/MetreIcon.png?width=50&height=51&name=MetreIcon.png)

### **Phase 1: Pre-RFP Strategy and Readiness**

Before the RFP drops, we help you define your customer-specific competitive advantage. We conduct an in-depth opportunity assessment, a solution gap analysis, and a competitive review. The discovery process results in a top-down approved plan to win—a strategic blueprint that aligns your team around winning differentiators and value themes.

![MetreIcon](https://metreworks.com/hs-fs/hubfs/Website/MetreIcon.png?width=50&height=51&name=MetreIcon.png)

### Phase 2: Proposal Development and Management

Once the RFP drops, we turn your knowledge into compliant, high-scoring content. Our project managers handle daily project activities, compliance tracking, and timelines while our healthcare-focused writers gather insights and information from your SMEs. Then we use our proprietary MA.G.I.C. Framework to build a compelling, customer-focused narrative.

![MetreIcon](https://metreworks.com/hs-fs/hubfs/Website/MetreIcon.png?width=50&height=51&name=MetreIcon.png)

### Phase 3: Quality Control and Submission

Throughout the writing, editing, and review process, we focus attention on the overall impact of your content. At red team or second draft review, we invite seasoned, objective evaluators to grade your draft against the official scoring criteria and proposal industry standards. We synthesize and deliver the mock scoring results with high-level and question-level recommendations for improvement, allowing the team to focus energy on improving the key areas of the proposal that will have the most impact on the outcome. Once content is final and approved, we prepare the proposal documents for packaging and delivery by conducting a copy edit, page layout and design, and final document rendering.

![MetreIcon](https://metreworks.com/hs-fs/hubfs/Website/MetreIcon.png?width=50&height=51&name=MetreIcon.png)

### Phase 4: Finalist Preparation

When you’re selected as a finalist and invited to present, we translate your written proposal into a high-impact presentation. We create storyboards for slide content, develop a “run of show” flow, and coach presenters on delivery best practices using proven 1:1 orals coaching methods and team rehearsals.

OUR PROCESS

## The Skills Behind Winning RFPs

![MW\_Training2\_v1\_08-18-26](https://metreworks.com/hs-fs/hubfs/Website/MW_Training2_v1_08-18-26.webp?width=1153&height=1332&name=MW_Training2_v1_08-18-26.webp)

### Sales & Win Strategy Training

If you want to produce strategic proposals, your sales and proposal teams need to think and behave strategically.

Our training introduces sales and proposal teams to Metre's Plan to Win® methodology, helping them build a shared vision for winning every bid. Participants learn how to analyze buyer priorities, develop differentiated win themes, define meaningful value propositions, and carry that strategy consistently throughout the entire response. When every contributor works from the same plan, proposals become more focused, persuasive, and easier for evaluators to select.

### Proposal Development & Management Team Training

Metre trains proposal teams to partner effectively with sales and SMEs, scale to support demand, and consistently produce compelling proposals. Our curriculum follows the same methodology we use to manage complex, high-stakes healthcare procurements, helping proposal teams plan, organize, and execute every phase of an RFP.

Popular training topics include:

- Proposal strategy, readiness, and pre-RFP preparation
- Proposal project management
- Compliance management
- Customer-focused writing and messaging
- Impactful executive summaries and value propositions
- Review management and mock evaluations
- Production and submission best practices
- Finalist presentation preparation and orals coaching

### Subject Matter Experts & Cross-Functional Teams

One of the biggest obstacles to successful proposal development is friction between proposal teams and busy SMEs. Our training establishes an efficient and effective way of working together, streamlining communication, clarifying roles, and making it easier for SMEs to contribute high-scoring content.   
The result is less rework, fewer bottlenecks, stronger internal partnerships, and better proposals delivered faster.

> You built us into a well-oiled machine.

Craig Smith

CEO, Driscoll Health Plan

## Turn Your Next RFP Into A Win

Whether you need end-to-end proposal support, extra hands for a busy season, or expert leadership to build a stronger process, Metre can help. Let's talk about where your RFP program stands today — and how we can help you compete and win.

[Let's Talk](https://metreworks.com/schedule-a-call?hsLang=en)

![MW\_CTA\_v2\_08-18-26](https://metreworks.com/hs-fs/hubfs/Website/MW_CTA_v2_08-18-26.webp?width=500&height=362&name=MW_CTA_v2_08-18-26.webp)

## Metre RFP Insights, Delivered to Your Inbox

Get Metre’s perspective on healthcare procurement trends, RFP best practices, and practical strategies delivered to your inbox.

About Metre

About Metre

Metre helps healthcare companies win business through RFPs and competitive procurements. Get full-service sales and proposal development support from APMP-certified consultants.

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