What We Do

We leverage our extensive knowledge and experience in healthcare, sales, and RFPs to help you win business through proposals. We support sales across all lines of business—B2B, local and state government, Medicare, and Medicaid.

When you engage Metre, we listen to your needs and build a plan to help you reach your goals. Simply, we can:


your projects from beginning to end following proven best practices


the unique value you offer in a customer-centered and impactful way


clear, concise, and compelling content that you can reuse in multiple ways


and implement proven, repeatable proposal processes for your internal proposal team


skilled, experienced, and trained proposal professionals to support a specific project or fill gaps in your team


your sales and proposal staff effective RFP/proposal methodology, processes, and techniques

You built us into a well-oiled machine. You set the bar of expectation and pace of performance, you helped craft and refine our approach, you helped visualize and hone our message, you kept us on point and on time. There are no better partners, advisors and friends we could have.

Craig Smith, CEO, Driscoll Health Plan

Proposal Development & Management

Responding to an RFP is a monumental undertaking for any business. Metre understands that and is here to help.

With the right processes, skillsets, and experience, Metre offers your organization an opportunity to deliver the highest quality proposal with the least amount of drama.

Process: Our proprietary processes are rooted in the principles of the Association of Proposal Management Professionals (APMP) and are proven effective every time. While no project is exactly alike, we have carefully crafted and honed our processes over the last 20+ years and we know works and what does not work. We manage the entire project lifecycle including pre-RFP activities, strategy development, proposal development, production, and finalist preparation.

People: We provide the proposal industry’s top experts in win strategy development, interviewing and writing, project management, editing, graphic design, desktop publishing, and production. Metre consultants have 15 or more years of experience developing proposals
in the healthcare industry.

“Metre project managed a major proposal process that had very stringent requirements, deadlines and conditions. Working with Metre gave our team confidence that all of the details of our project would be taken care of, all of the i’s dotted and all of the t’s crossed and allowed us to focus on technical proposal content.”

Susan Murray, health care and employee benefits leader

“Metre sets the bar very high, in terms of proposal strategy and writing. There is no one better in this profession. Metre brings knowledge, expertise and superb follow-up. The work ethic and “smarts” of Metre consultants in creating a thoughtful strategy and writing to it made them extremely valuable team members.”

Mary Anne Harmer, Director of Strategy, Planning, and Health Disparities Activities

Writing & Content Development

Effective sales writing helps persuade the reader to buy from you. Metre provides specialized resources in content development who are here to help.

Whether you are responding to an RFP, developing a database of standard content for future RFPs, creating various sales documents, or applying for a grant, Metre provides specialized writing resources to match your needs. We have a knack for making complex subjects easy to understand by creating messages and graphics that are clear, concise, and easy to evaluate. You tell us how it works and we will articulate the value you deliver in a fresh and impactful way that is relevant to the reader.

“We love the content you created. You did a great job of pulling our story from us and asking us to dive deeper into things to really figure out what’s special about us, not just what we think is special. You helped us focus on what the customer wants, not what we want to sell. Having the experts to put it all in one voice, read well, and compelling—we’ve never been able to do that before.”

Andrew Garland, Vice President of Client Relations and External Affairs, Blue Cross and Blue Shield of Vermont

“We refer to Metre internally as ‘the closer.’ Metre is able to take a large volume of information and find the salient points, themes and strategies and communicate it all clearly. Metre’s proposal editing and proofreading services are the finest I know. I know I can send it out with confidence.”

Heather Kalb, CF APMP, Proposal Professional

Training & People Development

Investing in the continuous development of your proposal capabilities is critical to winning more often. Metre delivers training courses rooted in proposal best practices and created from decades of real-world experience.

Proposal work is both art and science. Without a formal college degree specifically in proposal development (yet), it is important to train your sales and proposal staff on the proven methodology, processes, and tools used in the proposal profession and backed by APMP. We can start by assessing your needs and then defining, documenting, and implementing customized and repeatable proposal processes that fit your business. We also deliver training on best practices such as establishing a mature bid/no-bid process, developing compelling content, writing an executive summary, managing a complex proposal project, and more. We offer courses relevant to your dedicated proposal resources, salespeople, and subject matter experts.

“We started at ground zero. We used Metre to evaluate our company, identify processes needed, and then document and put them in place. Metre helped us develop a world-class sales operation by developing our sales team, setting up Salesforce.com, and establishing effective and repeatable processes.”

Suzanne Ross, Vice President of Marketing and Communications, AIM Specialty Health

Special Services

We often work with our clients on special projects related to sales and proposals. When it comes to winning business, Metre works beside you to help.

Some of the special projects we have worked on for our clients include:

  • Red Team Reviews and Mock Scoring – Want to know how your responses stack up to the RFP’s requirements and client objectives? Our mock scoring process assigns a score to each response based on its effectiveness, completeness, and competitiveness to give the team an opportunity to improve the responses prior to submission.
  • FOIA Requests – Want to know why you didn’t win that last bid? We can file a Freedom of Information Act (FOIA) request and get an up-close look at the proposals submitted. We compare and assess to offer guidance and recommendations for improvement.
  • Grant Strategy and Writing Services – Each year, billions of dollars are awarded through grants. If you want to secure public funding to advance your mission, we have Certified Grant Specialists that can help. We offer research, strategy, writing, and application management services to our clients. We also partner with clients to develop an in-house grant program that they can offer to their clients.

Connect With Us

© 2009-2024 Metre™ All rights reserved.