CONTENT DEVELOPMENT & MANAGEMENT

Effective marketing content is designed to make the reader say, “tell me more.” Effective proposal content is designed to make the reader say, “I have to have that. Where do I sign?” Whether you’re developing a database of standard content, responding to an RFP, or developing a proactive proposal or other sales document, we work with you to create meaningful and impactful content.

Our team of strategists, writers, and editors can support you in a variety of ways, including:

  • Setting up a content management database and process to reuse and manage standard content
  • Helping you define a winning strategy based on what a specific customer wants
  • Creating customer-focused content that goes beyond just facts and features and answers, “what’s in it for me?”
  • Making complicated topics and concepts easy to understand
  • Creating messaging that is concise, consistent, impactful, and easy to evaluate
“We love the content you created. You did a great job of pulling our story from us and asking us to dive deeper into things to really figure out what’s special about us, not just what we think is special. You helped us focus on what the customer wants not what we want to sell. Having the experts to put it all in one voice, read well, and compelling—we’ve never been able to do that before.”
Andrew Garland, VP of Client Relations and External Affairs,
Blue Cross Blue Shield of Vermont
WhiteMetre